project: logo design Rete Porto Sicuro
customer: Rete Porto Sicuro
agency: –
description: logo design for the network of voluntary associations Rete Porto Sicuro.
notes: among the rejected proposals I am particularly fond of the one below:
Probably the chosen proposal is the most suitable for the association, but in this proposal I was satisfied with the symbolic aspect of the two figures hugging each other to help each other (the lower one is helped to rise) and the affinity with the symbol of the infinite. I fear it was discarded mainly for two reasons:
- the ambiguity of the stick figure
- having paid too little attention to storytelling and the explanation of this, which of the proposals made was the most conceptual