project: BlackBerry Pearl – tutti i tuoi amici in tasca (all your friends in your pocket)

customer: RIM

agency:  S5Lab

description: ADV for BlackBerry Pearl, phone aimed at a younger audience than the traditional customer of BlackBerry . The concept that we wanted to communicate is “all your friends in your pocket”.  The Communication also involved the point of sale ,  posters,  gadgets , design and management of events …

note: the campaign for the BlackBerry Pearl followed the BlackBerry Bold , and this was followed by other projects